Free Resource

Seller's Guide Checklist

A practical checklist to help you prepare, price, and successfully sell your home in the Triangle.

Ryan's Pro Tip

Preparation is one of the highest-ROI steps you can take. Homes that show well in photos consistently attract more showings and stronger offers.

1.Decide to Sell & Set Goals

Clarify your reasons for selling and ideal timeline
Determine your target net proceeds after commissions, closing costs, and repairs
Review recent comparable sales in your neighborhood
Decide whether you will buy before you sell or sell first

2.Prepare Your Home (30/60/90 Day Timeline)

Declutter every room (less is more for photos and showings)
Deep clean the entire home (including carpets, windows, and exterior)
Address minor repairs and deferred maintenance
Touch up paint and fix obvious cosmetic issues
Improve curb appeal (landscaping, front door, exterior cleanliness)
Consider professional staging if the home is vacant or needs help showing well

Ryan's Pro Tip: Homes that show well in professional photos and video consistently attract more showings and stronger offers. Preparation is one of the highest-ROI steps you can take.

3.Professional Photography & Marketing Prep

Clear all counters, remove personal photos, and minimize furniture if needed
Open blinds and turn on all lights for the photo/video shoot
Make all beds and ensure bathrooms are spotless
Remove vehicles from the driveway and any clutter from the yard
Discuss drone and video options with your agent or marketing team

4.Gather All Necessary Documents

Survey / plat of the property
HOA documents, covenants, and recent statements (if applicable)
Appliance manuals and warranty information
Recent utility bills and any service records (HVAC, roof, etc.)
Previous inspection reports or repair receipts
Property tax information

5.Pricing Strategy

Review a comparative market analysis (CMA) with your agent
Understand current inventory and days-on-market trends in your micro-market
Decide on a pricing strategy that balances speed and net proceeds
Be prepared to adjust based on early feedback and showing activity

Ryan's Pro Tip: Overpricing is one of the most common and costly mistakes. The market will tell you quickly if the price is right.

6.Showings, Offers & Negotiation

Keep the home showing-ready at all times
Consider feedback from showings and adjust if needed
Review offers carefully (price is only one factor — contingencies, timing, and strength of the buyer matter)
Work with your agent on negotiation strategy

7.Closing & Moving Out

Complete any agreed-upon repairs
Schedule movers and arrange utility transfer dates
Do a final clean-out and leave the home in good condition
Attend closing and complete all required paperwork
Forward mail and update your address

Ready to List Your Home?

Ryan Ball brings professional photography, drone work, and deep Triangle market knowledge to every listing.

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Ryan Ball

Long & Foster Real Estate

32-year Raleigh resident · NC State Alum · 20 years in mortgage & financial services · 10 years specializing in real estate marketing, photography, video, and drone work across the Triangle.